Empower Your Brand: The ChatGPT Brandcraft Workshop

Transform Insights into Impact with the ChatGPT Brandcraft Workshop

Join us for an engaging three-hour session designed to boost your brand by transforming a deep understanding of customer personas into a compelling, unified brand identity.

This workshop extends the foundational strategies introduced in our Personacraft Workshop, focusing on crafting a brand that not only stands out in the marketplace but also creates meaningful connections with your target audience.

Don’t miss the opportunity to empower your brand to resonate deeply with your customers.

RESERVE YOUR SPOT NOW

Take this chance to differentiate your brand successfully in the competitive marketplace.

Customised Brand Development:

Discover branding that revolves around your unique customer personas. This workshop goes beyond traditional learning; it’s about constructing a brand that feels personal and intimately connected to your audience — a brand that truly understands their needs.

Practical Strategies and Hands-On Tools

We provide more than just theoretical knowledge. Gain access to practical tools and strategies that immediately enhance your brand identity, ensuring every aspect, from your unique selling proposition to your marketing tactics, is harmoniously aligned.

Interactive Learning and Immediate Feedback

Engage in real-time discussions and receive direct feedback as you apply concepts during the workshop. This dynamic approach enhances your learning experience, ensuring you leave with actionable insights tailored to your business needs.


Hartz AI - AI-Powered Branding Expert - Brandon

Meet BRANDON

YOUR AI-POWERED BRANDING EXPERT

Brandon is not human, he is our AI-powered branding maestro, who brings a wealth of knowledge in brand strategy and AI-driven market analysis. With an advanced understanding of consumer behaviour and digital trends, Brandon excels in sculpting brand identities that resonate deeply with target audiences. His expertise combines data precision, creative intuition, and innovative technology to refine your branding approach, ensuring your company not only meets but exceeds market expectations.

Leveraging cutting-edge AI tools, Brandon transforms complex market data into actionable branding insights, helping you to craft a compelling brand story and visual identity that stand out in a crowded marketplace. This integration of AI expertise ensures that your brand strategies are both forward-thinking and highly effective, giving you a decisive advantage in connecting with your customers.

Course Curriculum:

Session 1:
Building Your Brand Foundation

OBJECTIVES:

Establish your brand’s core elements while assessing the competitive landscape to identify opportunities and gaps.

Craft Mission and Vision Statements that inspire and guide strategic decisions.

Explore competitor analysis tools and techniques, utilising website analytics and market data to pinpoint your differentiators.

Develop a resonant tagline and define core values that mirror your brand’s ethics and philosophy.

Determine the personality traits your brand should embody to forge deeper customer connections.

Session 2:
Refining Your Brand’s Voice and Messaging

OBJECTIVES:

Articulate the brand’s tone of voice and create a well-structured message hierarchy.

Define a consistent tone of voice that will guide all brand communications.

Construct a clear and impactful message hierarchy that supports your brand’s positioning and unique value propositions.

Craft brand positioning and identify unique selling points that set your brand apart in the marketplace.

Session 3:
Practical Application and Visual Identity

OBJECTIVES:

Apply branding elements across communication channels and finalise the visual identity.

Integrate your brand’s messaging into digital platforms like websites, emails, and social media to ensure consistency.

Establish a visual style guide, including logo usage, color palette, and typography, to maintain brand consistency across all touchpoints.

Create a comprehensive set of brand guidelines to ensure consistent and effective communication across all platforms.

Your Own Branding AI-Powered Expert: Look into how you can create your brand’s AI-Powered expert to create your marketing.

Craig Hartzel, Founder, Hartz AI

Your Instructor:

Craig Hartzel

Craig Hartzel, a seasoned leader with over twenty years in digital technology, spearheads the ChatGPT Brandcraft Workshop. His expertise in transforming insights from customer personas into powerful brand narratives makes him an invaluable guide through this process. Participants can expect a dynamic session filled with personalised learning experiences, designed to craft a brand identity that is not only distinctive but truly resonant with their audience.

Empower your brand’s future—reserve your spot today and start a transformative journey with Hartz AI!

What is the duration of the training?

This three-hour workshop is crafted to be intensive yet accessible, perfectly fitting into your professional schedule.

What will I learn in this training?

Transform customer persona insights into a robust brand identity, articulate your brand’s voice, and apply strategic branding across various communication platforms. The course emphasises creating strong, consistent branding that effectively communicates your core values and vision.

Who is this course designed for?

Ideal for marketing professionals, brand managers, and business owners eager to enhance their brand presence and align more closely with their target audience’s needs and preferences.

What are the prerequisites for this course?

Completion of the “Foundations of Prompt Engineering” and “Personacraft” workshops is required, ensuring all participants have a solid foundation in persona development and AI communication techniques.

Activate the Full Potential of Your Brand with the ChatGPT Brandcraft Workshop

Embark on a transformative journey with the ChatGPT Brandcraft Workshop, designed to empower you with the skills and insights needed to craft a brand that truly resonates. This workshop is not just about learning the fundamentals; it’s about applying them directly to forge a distinctive brand identity that captures the essence of your business and connects profoundly with your audience.

Harness the innovative techniques of brand crafting, refined through practical, hands-on experiences and personalised feedback. Whether you are looking to revitalise an existing brand or launch a new one, this workshop provides the tools, knowledge, and confidence to make your brand stand out in a crowded marketplace.

Amplify your brand’s impact, ensure its relevance in in today’s dynamic market, and drive meaningful engagement with your target audience. Join us for a session that promises not only to educate but to inspire and propel you toward your branding goals.

Secure Your Spot Now
director of training

Jeremy Bohn, Work Avenue

Hi, I’m Jeremy, I’m the Training Director at Work Avenue. We’ve recently used Craig Hartzel for our 3 day AI Prompt Engineering course. We had 12 extremely satisfied customers. It’s a brilliant course and he’s a brilliant trainer so much so I’ve booked him again. We’ve got two courses coming up in the near future as well and I highly recommend Craig for any AI training at all.

CO-FOUNDER

Joe Woolf, Tasty Mates

Craig engaged a group of 30 founders and gave them the 101 on how to use AI and ChatGPT. It’s incredible to see how much time can be saved producing even better quality output. The opportunities for entrepreneurs are endless and the tools Craig taught us will certainly help to grow our businesses.

Business Development

Lee Stern, Dataline Labs

Craig expanded my understanding of the power within AI tools, encouraging me to go beyond feeding the likes of ChatGPT smaller, operational tasks such a copywriting. Rather, with Craig’s frameworks and approaches, he demonstrated you can leverage AI for far greater effect. Whether that be to save huge amounts of time in content creation, or even on a strategic level, leaning on AI’s consultative capacity to help steer your business.

If you’re looking to lend your team an edge with AI and benefit from the efficiency and productivity gains it can offer, Craig will be a great ally to show you how!

Course Pricing: Invest in Your AI Mastery

Public In-person Workshop

Located at our London training center

£249.00
+ VAT

Public Online Workshop

Facilitated on Zoom

£149.00
+ VAT

Group In-person Workshop

This is for organisations who want an in-house workshop

Request A Quote

Group Online Workshop

This is for organisations who want a private online workshop

Request A Quote

Book Your PLACE Or Request A Quote
Foundations of Prompt Engineering: An Introductory ChatGPT Workshop

FAQ

Book your place on our next prompt engineering training course

Book Your PLACE
What specific outcomes can I expect from attending the ChatGPT Brandcraft Workshop?+–
By participating in this workshop, you can expect to refine your brand’s voice, enhance strategic messaging, and effectively integrate AI tools for improved customer engagement and brand differentiation in the market.
Is this workshop suitable for someone with a foundational understanding of AI but limited branding experience?+–
Absolutely. The workshop is designed to bridge the gap between AI familiarity and branding expertise, making it ideal for professionals seeking to leverage AI for innovative brand development.
Can the strategies learned in this workshop be applied to both B2B and B2C markets?+–
Yes, the strategies and tools provided are versatile and can be customized to effectively address both B2B and B2C branding challenges, enhancing your brand’s appeal across various market segments.
How does this workshop integrate AI technologies into brand development?+–
The workshop incorporates AI technologies to analyse market data, optimise customer persona insights, and automate parts of the branding process, ensuring your strategy is both data-driven and highly efficient.
What will I receive at the end of the workshop to help implement what I’ve learned?+–
Upon completing the workshop, you will receive a comprehensive set of brand guidelines. These can be directly implemented within your own strategies or shared with your marketing team to ensure consistent brand communication across all channels.
What makes Hartz AI the right choice for a training partner to teach this?+–
Hartz AI is a great training partner for several reasons: 1. Knowledge and Reputation: As experts in AI education, Hartz AI offers cutting-edge knowledge and industry knowledge into their courses. 2. Hands-on and Engaging Learning: The courses are created to be hands-on and interactive, ensuring that participants can use what they learn in real-world situations. 3. Customised Content: Hartz AI courses are customized to meet the needs of a diverse audience, from beginners to those with moderate knowledge, making the learning process more efficient and inclusive. 4. Ongoing Support: Hartz AI offers ongoing support and resources, helping learners maintain their development even after completing the course.
Will I receive personalised feedback on my brand strategy during the workshop?+–
Yes, each participant will receive personalised feedback on their brand strategy, allowing for tailored advice that directly addresses individual business needs and market conditions.
How many participants are in each session, and how does this affect individual attention?+–
Each session is limited to a small group of professionals to ensure ample individual attention and an intimate learning environment that fosters comprehensive discussion and personalised feedback.
Are there assignments and exams?+–
The course offers practical, hands-on exercises during the session to strengthen learning and implement concepts right away. There are no formal exams, but participants will participate in interactive activities to assess their understanding throughout the course.
What kind of certification will I receive upon completion+–
Upon completion of the course, participants will get a certificate that recognises their complement in fundamental prompt engineering with ChatGPT, appropriate for professional development records and displaying on LinkedIn or resumes.
Is financial aid or payment plans available?+–
The course does not yet offer financial aid or payment plans due to its low-cost one-time fee structure, intended to make the learning accessible to a broad audience.
Can I interact with the instructor during the course?+–
Yes. The course format encourages interaction, allowing participants to ask questions and receive real-time responses from the instructor.
Is the course content accessible to participants with disabilities?+–
Yes. The skills learned in this course can provide a foundation for more sophisticated studies in AI, machine learning, and related fields.
Does completing this course qualify me for further studies in AI or related fields?+–
Yes. The skills acquired in this course can serve as a foundation for more advanced studies in AI, machine learning, and related fields.
FOUNDER

Rivka Abecasis, Compliance and Operations Advisory

Attending Craig’s chat GPT training course was an absolute experience!
His engaging teaching style, filled with practical demonstrations and simple analogies, made everything effortlessly understandable.

As someone who often finds learning challenging, Craig’s approach made the material accessible and enjoyable. His expertise and passion for the subject shone through, creating a highly informative and engaging learning environment.

I would highly recommend Craig’s course to anyone looking to dive into the world of chat GPT!

Experience interactive learning designed to apply directly to your business there and then.

Why Choose Hartz AI as Your Training Partner for the Brandcraft Workshop?

Customised Expertise for SMEs: Our Brandcraft Workshop is meticulously crafted with the unique needs of SMEs in mind. Every strategy and tool we introduce is designed to address the specific challenges and opportunities your business faces. This targeted approach ensures that the concepts learned are not only relevant but also immediately actionable, providing tangible benefits right from the start.

Hands-On Practical Learning: Experience interactive learning where you don’t just absorb knowledge; you apply it. Our workshop bridges the gap between theoretical concepts and real-world application, enabling you to see the direct impact on your brand strategy and communication efforts without delay.

Access to experts: Learn from some of the leading minds in brand development and AI integration. Our experts provide deep insights and guidance, empowering you to navigate the complexities of brand crafting with AI tools. This direct access to seasoned professionals ensures you are well-equipped to make strategic decisions that propel your brand forward.

Continuous Support and Community: Our support extends beyond the confines of the workshop. Gain ongoing assistance and become part of a vibrant community of SME leaders who are on similar branding journeys. With Hartz AI, you benefit from a network that nurtures continuous learning and shared successes.

Future-Proof Your Brand: Invest in training that prepares you not just for today’s market dynamics but also for future challenges and opportunities. Our forward-thinking curriculum is designed to keep your brand resilient and adaptive, ensuring you remain competitive as the business landscape evolves.