Discover exactly who your customers are, what they want and how to communicate in ways that truly resonate with them, all within this focused, interactive session.

Learn from Penelope, our AI-Trained customer persona expert:
Penelope is not just an AI; she’s a specialised tool trained extensively in customer persona creation. With her expertise, delve deep into your audience’s needs and motivations to craft detailed, effective personas that sharpen your marketing strategies.

Book your place: Welcome to your unfair advantage

The importance of accurate personas aka

Understanding the needs and desires of your target market boosts your marketing efficacy. Utilise data-driven insights to create engaging, relevant, and impactful campaigns that resonate deeply with your audience, enhancing engagement, conversion, and loyalty.

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Access to AI-Powered expertise:

Exclusive access to Penelope, our pinnacle AI-Driven Customer Persona Expert, trained across diverse Gain unparalleled consumer insights from Penelope, our pinnacle AI-Driven Customer Persona Expert, trained across diverse disciplines
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Designed for SMEs & start-ups

We apply psychology and cognitive science to understand consumer behavior, ensuring innovative, evidence-based marketing strategies with reliable outcomes.

Scientific marketing approach

We apply psychology and cognitive science to understand consumer behaviour, ensuring innovative, evidence-based marketing strategies with reliable outcomes.

Client feedback

Unlocking the art and science of persona crafting with AI:

Introduction to customer personas: Discover the transformative role of customer personas in marketing. These are detailed profiles based on psychographics and demographics that drive successful, targeted marketing strategies.

Understanding your audience: Dive deep into your market’s psyche. Differentiate psychographics, demographics, and behavioural data to create personas that resonate deeply, revealing their core fears and motivations.

Tools of the trade: Experience Penelope’s capability to leverage NLP and deep learning to transform data into dynamic customer stories, enhancing your strategic market positioning.

Leveraging marketing psychology with AI expertise: Combine cutting-edge neuromarketing with AI analytics through Penelope’s insights to deepen your understanding of consumer behaviour and personalise marketing strategies that directly meet your audience’s needs and desires.


Mastering data-driven persona crafting for unmatched marketing precision:

Beyond basic marketing: Discover why truly understanding your customer means venturing beyond where typical marketers go, grasping the profound importance of deep customer insight.

Data collection and analysis: Learn the art of data gathering—what to collect and where to find it. Dive into data interpretation using advanced NLP and deep learning to unearth essential consumer insights.

Crafting dynamic personas: Engage in a comprehensive, live, guided session developing rich, detailed personas. From pinpointing crucial traits and behaviours to employing psycholinguistic algorithms for deep personality insights, and adjusting personas in real-time with ongoing data. This session includes a hands-on activity where you’ll begin creating your own customer personas, supported by expert guidance.

Bridging insights to impact: Engage in a critical examination of your current USPs. Are they in line with what your customer persona truly values?

Penelope’s perspective: Incorporate Penelope’s analysis to compare and refine your USPs based on the expectations and preferences of your personas.

Alignment and refinement: Learn strategies to adjust your branding and messaging to better match the desires and needs of your target audience.

Practical application: Participate in hands-on exercises to realign your brand’s USPs with insights from Penelope and your persona analysis.

What is the main objective of the Personacraft workshop?+
The primary goal is to equip SME leaders and marketers with the skills to create detailed customer personas using ChatGPT, enhancing their marketing strategies and customer engagement.
Who should attend the Personacrat workshop?+
Forward-thinking SME leaders and marketers seeking to deepen their understanding of their customers and improve their marketing efforts through AI-driven insights
What will participants learn in the workshop?+
Participants will learn how to harness ChatGPT to uncover the hidden desires and motivations of their customers, craft detailed personas, and apply these insights directly to their marketing strategies for immediate results.
How and why is Personacraft relevant to by business?+
Personacraft is crucial for your business because it enables you to understand your customers at a profoundly detailed level. This understanding goes beyond basic demographics to include psychographics, behaviors, and preferences, providing insights into what drives your customers’ decisions, preferences, and loyalty. By crafting precise customer personas, you can tailor your marketing strategies, product development, and customer engagement efforts to meet the exact needs and desires of your target audience. This leads to more effective marketing, higher conversion rates, enhanced customer satisfaction, and ultimately, greater business success. In a marketplace where understanding and meeting customer expectations are paramount, Personacraft equips you with the necessary tools and knowledge to precisely align your offerings with your customers’ expectations, giving your business a competitive edge.
What practical skills will my team and I gain from Personacraft?+
You and your team will learn how to create detailed customer personas using both traditional and AI-powered methods, analyse and interpret behavioural data, and apply these insights to tailor your marketing strategies, ensuring they resonate with your target audience.
How does Personacraft’s integration of AI and psychological expertise benefit my marketing strategy?+
Personacraft leverages AI’s analytical power and psychological insights to provide a deeper understanding of consumer behavior, enabling you to craft more effective and emotionally resonant marketing strategies that drive engagement and conversions.
Can Personacraft help me resolve the dilemma between market creation and product adaptation?+
Yes, by offering insights into customer needs and market gaps through detailed persona crafting, Personacraft enables you to identify opportunities for market creation while also guiding you on how to adapt your products to meet existing market demands more effectively.
How will Personacraft assist in aligning my brand’s positioning and messaging with my ideal customer?+
Personacraft helps you understand your ideal customer’s preferences, values, and challenges at a granular level, allowing you to align your brand’s positioning and messaging to appeal directly to them, enhancing brand relevance and customer loyalty.
What outcomes can I expect from applying my new knowledge?+
Expect improved marketing effectiveness, higher customer engagement, increased conversions, and stronger brand loyalty as you apply the insights gained from Personacraft to fine-tune your strategies and communications.
How will this curriculum address my concern about the practical applicability of these strategies?+
The curriculum is designed with a strong focus on practical application and real-world scenarios. Each module includes hands-on workshops and activities that not only teach you theoretical concepts but also allow you to apply what you’ve learned directly to your business, ensuring you leave the course with actionable strategies and skills.
How long is the workshop, and are there any prerequisites?+
The workshop lasts for 3 hours and requires participants to bring a laptop and have access to a ChatGPT Plus subscription.
Can you describe the structure of the workshop?+
The workshop is structured into interactive segments, starting with the fundamentals of persona crafting, advancing through data analysis and psychological insights, and culminating in applying these concepts to real-world marketing challenges, with hands-on activities throughout.
How does the workshop address the practical application of learned concepts?+
Each segment includes practical exercises, real-world examples, and guided persona creation activities, ensuring participants can apply what they’ve learned directly to their marketing strategies and campaigns.
What are the immediate benefits of attending this workshop?+
Immediately after the workshop, you’ll have actionable insights and tools to create more precise customer personas, enhanced strategies for targeting and engagement, and a clearer understanding of how to leverage AI and psychology in marketing.
How is this workshop different from other marketing workshops?+
This workshop uniquely combines the latest in AI technology with psychological marketing insights, providing a comprehensive, hands-on learning experience focused on crafting highly effective customer personas and applying these insights in strategic ways.
What makes Hartz AI the right choice for mastering AI-enhanced marketing?+
Hartz AI stands out for its deep expertise in integrating AI with marketing strategies, offering cutting-edge tools and insights that are not just theoretical but grounded in practical, real-world application, making it an invaluable partner in elevating your marketing efforts.

Client feedback

Tailored expertise: Our training is custom-fit for SMEs, addressing your unique challenges with solutions that matter directly to your business.

Practical learning: Through interactive workshops, you’ll immediately apply what you learn, bridging the gap between theory and real-world application.

Expert access: Gain insights from leaders in AI and marketing psychology, ensuring you’re equipped to navigate the complexities of AI integration.

Success stories: Be inspired by SMEs who’ve seen real results from our training, offering you confidence in the tangible benefits of partnering with us.

Continuous support: Beyond the workshop, benefit from our ongoing guidance and a community of peers, ensuring you’re never alone in your journey.

Future-proofing: Invest in training that not only addresses today’s needs but also prepares you for tomorrow’s marketing landscape.

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    Tuesday 09:30 – 18:00
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    Friday 09:30 – 18:00

    Saturday Closed
    Sunday Closed

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