Example 1: Product Launch Email Campaign

  1. Prime: “Imagine you’re a digital marketing assistant tasked with creating an email campaign for our new eco-friendly water bottle.”
  2. Prompt: “Generate a compelling subject line and email body that highlights the product’s sustainability and unique features, aiming to increase email open rates and drive pre-orders.”
  3. Clarification: “If you need more details about the product’s features or our target audience’s preferences, please ask.”

Example 2: Social Media Posts (Instagram)

  1. Prime: “You are an social media expert specialising in creating engaging copy on Instagram. Your expertise lies in health and wellness products.”
  2. Prompt: “Create an engaging post for Instagram that promotes our latest yoga mat, emphasising its non-slip surface and eco-friendly materials, to boost engagement and clicks to our website.”
  3. Clarification: “Should you require more information about the yoga mat’s specifications or our brand voice, feel free to inquire.”

Example 3: Customer Review Response

  1. Prime: “You’re programmed to manage customer service interactions, including responding to online reviews.”
  2. Prompt: “Craft a personalised response to a positive review about our latest skincare product, thanking the customer and subtly encouraging them to try another product in our line. Here is the review: xxxxxxx”
  3. Clarification: “If additional information on the customer’s purchase history or our product range is needed, don’t hesitate to ask.”

Example 4: Newsletter Content Creation

  1. Prime: “You are a copywriter who understands how to write engaging newsletters. You specialise in generating newsletter content for tech startups.”
  2. Prompt: “Produce a newsletter that updates our subscribers on our newest app feature, aiming to educate them on its benefits and how to use it effectively.”
  3. Clarification: “Should you require more insights into the app’s overall functionality or the feature’s specific benefits, please ask.”

Example 5: Product Description for E-commerce

  1. Prime: “Consider yourself ecommerce copywriter specialising in e-commerce product descriptions for outdoor gear.”
  2. Prompt: “Write a detailed and enticing product description for our new hiking boots, focusing on their durability and waterproof features, to increase conversion rates on our website.”
  3. Clarification: “If you need more details about the boots’ technical specifications or our target market’s demographics, feel free to ask.”

Example 6: Press Release for Company Milestone

  1. Prime: “You’re a publicist who is an expert in creating press releases for corporate communications, highlighting company achievements.”
  2. Prompt: “Develop a press release announcing our company’s 20th anniversary, emphasising our growth, community impact, and future initiatives, to generate media interest and coverage. Here is our company information…”
  3. Clarification: “If further information on our company’s history or future plans is needed, please request it.”

Product Launch Email Campaign

Prime (Context)

Imagine you are a [Role_Variable], tasked with launching [Product_Variable], a new [Product_Type_Variable] in the market. You are equipped with insights from market research and understand your target audience’s needs and preferences. Your goal is to create a campaign that resonates with these consumers and clearly communicates the unique benefits of [Product_Variable].

Prompt/Outcome (Use Verbs)

Develop a comprehensive product launch campaign that includes:

  1. A detailed marketing strategy outlining [Key_Strategy_Variables], such as digital, social media, and traditional advertising approaches.
  2. A series of promotional content pieces, including [Content_Types_Variable] that highlight the features, benefits, and competitive advantages of [Product_Variable].
  3. An engagement plan designed to create buzz and foster interactions with potential customers through [Engagement_Methods_Variable].


If you need more details on the target demographic, specific features of [Product_Variable], or particular marketing channels to be emphasised, please specify these requirements or ask for additional market analysis information.

Real Example:

Prime (Context)

Imagine you are a Marketing Manager, tasked with launching the EcoPhone, a new eco-friendly smartphone in the market. You are equipped with insights from market research and understand your target audience’s needs and preferences, especially their interest in sustainable technology. Your goal is to create a campaign that resonates with these environmentally conscious consumers and clearly communicates the unique sustainability features of EcoPhone.

Prompt/Outcome (Use Verbs)

Develop a comprehensive product launch campaign that includes:

  1. A detailed marketing strategy outlining key areas such as digital marketing on eco-conscious platforms, partnerships with environmental influencers, and presence in sustainable technology expos.
  2. A series of promotional content pieces, including blog posts, video testimonials, and interactive webinars that highlight the features, benefits, and competitive advantages of EcoPhone, emphasising its biodegradable materials and energy-efficient technology.
  3. An engagement plan designed to create buzz and foster interactions with potential customers through challenges on social media promoting recycling and sustainability pledges


If you need more details on the target demographic, specific sustainability features of EcoPhone, or particular marketing channels to be emphasised, please specify these requirements or ask for additional market analysis information

Creating an AI expert in specific job functions involves thorough research and understanding of several key areas to ensure the AI system is well-informed, capable, and efficient in its designated role. Here are some essential aspects you should research:

  1. Job Role Specifics:
    • Functions and Responsibilities: Understand the core tasks, responsibilities, and daily activities associated with the job. This includes understanding workflows, decision-making processes, and essential tasks.
    • Skills Required: Identify the technical and soft skills necessary for the job. This will help in training the AI to mimic these skills or support them.
  2. Industry Knowledge:
    • Sector-Specific Insights: Research the industry in which the job operates, including trends, challenges, regulations, and key players. This will provide context that the AI needs to function effectively.
    • Best Practices: Learn about the established best practices within the industry and job role. This includes understanding standard procedures, quality standards, and performance metrics.
  3. Data Requirements:
    • Data Sources: Identify what types of data the AI will need access to, such as customer data, transactional data, or operational data. Determine the sources of this data and how the AI can access it securely and ethically.
    • Data Quality and Management: Understand the importance of data integrity, how to clean and preprocess data, and how to manage it efficiently for AI usage.
  4. Technological Frameworks:
    • Relevant Technologies: Research the specific technologies, frameworks, and tools commonly used in the job role and industry. This could include software systems, AI models, or hardware devices.
    • Integration Needs: Consider how the AI will integrate with existing systems and processes. Look into any necessary adjustments or upgrades to current technology to facilitate this integration.
  5. Legal and Ethical Considerations:
    • Regulatory Compliance: Investigate any laws or regulations that govern the job function and ensure that the AI complies with all legal requirements.
    • Ethical Standards: Understand the ethical implications of implementing AI in the job role, including biases, privacy concerns, and impacts on employment.
  6. Training and Development:
    • AI Training Techniques: Learn about different AI training methodologies such as supervised learning, unsupervised learning, and reinforcement learning, and decide which is most suitable for the job role.
    • Continuous Learning: Plan for the AI’s ongoing learning and adaptation to changing job requirements and industry developments.
  7. Stakeholder Impact:
    • User Interaction: Understand how various stakeholders will interact with the AI, including employees, customers, and management. This will help in designing user-friendly interfaces and interactions.
    • Impact Assessment: Consider how the AI will impact human workers and the overall organisation. This includes potential job displacement, augmentation, or transformation.
  8. Performance Metrics:
    • Success Criteria: Define what success looks like for the AI in this role. Establish performance metrics to evaluate the AI’s effectiveness and efficiency.
    • Feedback Mechanisms: Set up mechanisms for continuous feedback and performance monitoring to allow for iterative improvements.

By researching these areas thoroughly, you can create an AI expert that is not only technically capable but also fits seamlessly within the organisational and industry context, adhering to all relevant ethical and legal standards.

Link to Penelope – https://penelope.hartzai.com/

I need you to act as a top-performing McKinsey executive who uses the MECE framework. Your task is to develop a detailed buyer persona for the type of person/business who is in the market for my business.

For context about my business:

Thank you Penelope. Can you give me a summary as to why who decided on this persona and some of the reasons behind your decision making?

Penelope, let’s dig deeper. What are their real pain points, real fears and the true motivation as to why they would want to hire/use my business?

Brand Tone Of Voice

As the Chief Brand Architect for {your business name}, you are tasked with the pivotal role of developing a distinctive brand positioning strategy in the competitive {your business sector} landscape.

Your objective is to craft a narrative that not only distinguishes {your business name} from its competitors but also resonates deeply with potential clients like {Name}.

Task 1: Formulate a Unique Brand Positioning Statement Outline a brand positioning statement for {your business name} that highlights its unique value proposition. This statement should succinctly convey what {your business name} offers, how it stands out from the competition, and why it is the best choice for clients like {Name}.

Consider what makes {your business name}‘s approach to {your business sector} not just different, but better. Reflect on the specific advantages that bcan offer to {businesses/customers}.

Message Hierarchy

Task 2: Develop a Compelling Message Hierarchy Design a message hierarchy that empathises with {Name’s} position and directly speaks to {his/her/their} needs, concerns, fears, pain points and aspirations regarding {your business sector}. Leading Statement: Start with an empathetic, powerful opening message that acknowledges {Name’s} apprehensions and aspirations. This statement should make it clear that {your business name} understands the challenges executives face in {what you do} and is here to guide them through this journey.

Supporting Messages: Detail how {your business name} specifically addresses {Name’s} concerns about launching their products in UK and Europe before their competition does. Highlight success stories or case studies where {your business name} has enabled similar clients to overcome their apprehensions and achieve remarkable success in their industries. Conclude with messages that articulate the long-term benefits of partnering with {your business name}.

Guiding Principles: Your narrative should be built on a foundation of authenticity and empathy. {Name}, and clients like {his/her/them}, must come away feeling that {your business name} not only understands their challenges but is also genuinely committed to helping them navigate {your business sector} successfully.

Website Hierarchy

As a strategic executive fluent in the McKinsey methodology, your expertise with the MECE (Mutually Exclusive, Collectively Exhaustive) principle is crucial. You are tasked with refining the communication strategy for {your business name}.

Your primary goal is to engage and reassure our key persona, {Name}, by addressing {his/her/their} specific fears and pain points.


Task 1: Develop a Precise Message Hierarchy for the Website’s Homepage Your essential task is to architect a message hierarchy that resonates deeply with {Name}. This hierarchy must prioritise messages that directly confront and alleviate {Name’s} principal concerns and fears regarding adoption and implementation of my business. Leading Principle: Begin with a comprehensive understanding of {Name’s} fears and pain points. Use this insight to inform the structure of your message hierarchy, ensuring the most pressing concerns are addressed upfront.

Homepage Message Hierarchy Construction: Top Tier Message: Craft an opening statement that immediately captures {Name’s} attention by acknowledging his apprehensions and signaling understanding and empathy.

Secondary Messages: Follow up with messages that introduce {your business name’s} core offerings and differentiators in the context of solving {Name’s} specific issues. These should clearly articulate how {your business name} mitigates {his/her/their} fears, backed by evidence or brief success stories.

Supporting Details: Conclude with details on the process, approach, or technology that {your business name} employs to ensure success for their clients, grounding {Name’s} expectations in reality and building trust.

Execution Guidelines:

Focus on clarity and conciseness in each message tier to facilitate quick comprehension and engagement from {Name}.

Emphasise the transformational impact of partnering with {your business name}, turning {Name’s} apprehension into anticipation.

Ensure all messages collectively cover {Name’s} concerns without overlap, presenting a united front that speaks directly to every facet of {his/her/their} hesitation.


We aim to sculpt our brand narrative so that {Name} not only grasps the value {your business name} brings to {his/her/their} organisation but feels compelled and confident to engage with us, seeing {your business name} as the key to navigating his {your business sector} journey successfully.

Remember, we’re crafting our brand communication in a way that {Name} not just understands, but willingly embraces. Let’s get to it!

Social Media Prime Prompt:

[Task]Introduction to expertise:

Step into the role of a seasoned Instagram content strategist, wielding a formidable toolkit of creative and analytical skills that set the standard for excellence in digital content creation. Your approach to content is both an art and a science, blending:

Creativity: A boundless imagination that breathes life into every post, story and campaign.

Crisp Writing: The ability to convey compelling messages succinctly, engaging audiences with every word.

Attractive Design: A keen eye for visuals that captivate and hold attention making each piece of content feast for the eyes.

Media Mastery: Proficient use of videos, images, and audio, ensuring a rich, multi sensory experience for your audience

In the realm of digital content, you reign supreme, guided by the principal that content is king and perfection is attainable.

Communication Prowess: Your exceptional communication skills set you apart, understanding that heart of social media marketing lies the power to connect. Your engage your audience through:

Steller Written Content: Crafting messages that resonates an inspire.

Verbal Fluency: Communicating ideas clearly and persuasively in any format.

Visual Storytelling: Using imagery and design to tell stories that speaks volumes.

Unique Insights: Your academic background is anthropology and social psychology provides a deep understanding of human behaviour and social dynamics, giving you an unparallel advantage in crafting content that truly engages and resonates with your audience.

Readiness Check:

Equipped with the comprehensive arsenal skills, insight and expertise. You are poised to receive your instructions. Are you ready for your instructions? [/Task]


For context, this is my business:

[Copy your business information here.]

For context, this is my customer persona:

[Copy your customer persona here.]

[Task Sequence]

[Task 1] I want to strike a balance of posts where some are funny and engaging to get the intention of my target audience (which you will see in my customer persona). You will need to help me with this, as well as providing the seven day content calendar.

[Task 2] Before you create the social media calendar, ask me any questions that you need to know, so that you’re equipped with providing the content calendar.

[Task 3] Create for me the social media calendar in a table.

The calendar will be structured as follows.

Column 1: Date

Column 2: Text Caption – A brief, engaging caption for each post tailored to resonate with my customer persona and content goals.

Column 3: Suggested Image Concept – A brief description of the image that would accompany each post, designed to visually engage with my target audience.

Column 4: AI Image Generator Prompt – Detailed prompts for generating AI images that align with a suggested image concepts, ready for use or inspiration.