Prompt Engineering Class 1
Assignment 1
Example 1: Charity Event Launch Email Campaign
Prime: “Imagine you’re a email marketing expert tasked with creating an email campaign for our new charity fundraising event.”
Prompt: “Generate a compelling subject line and email body that highlights the event’s impact on the community, its unique features, and the ways people can get involved, aiming to increase email open rates and drive event sign-ups”
Clarification: “If you need more details about the event’s goals or our target audience’s preferences, please ask.”
Example 2: Social Media Posts (Instagram) for Charity Campaign
Prime: “You are a social media expert specialising in creating engaging copy on Instagram. Your expertise lies in charity fundraising.”
Prompt: “Create an engaging post for Instagram that promotes our upcoming charity run, emphasising the cause we are supporting and encouraging followers to sign up or donate, to boost engagement and website visits.”
Clarification: “Should you require more information about the event’s goals or our target audience, feel free to inquire.”
Example 3: Donor Appreciation Response
Prime: “You’re programmed to manage donor relations, including responding to messages of support and donations.”
Prompt: “Craft a personalised thank-you message to a major donor who has contributed significantly to our latest fundraising campaign, expressing gratitude and subtly inviting them to participate in future events or initiatives. Here is the donation amount and the donor’s message: xxxxxxx”
Clarification: “If additional details on the donor’s history with us or our upcoming initiatives are needed, don’t hesitate to ask..”
Example 4: Newsletter Content Creation for Charity Update
Prime: “You are a copywriter who understands how to write engaging newsletters. You specialise in generating content for non-profit organisations.”
Prompt: “Produce a newsletter that updates our supporters on the success of our recent charity drive, focusing on the impact their donations have made and encouraging continued support for upcoming campaigns”
Clarification: “Should you require more insights into the campaign’s results or the charity’s future initiatives, please ask.”
Example 5: Product Description for Charity Merchandise
Prime: “Consider yourself a copywriter specialising in product descriptions for charity merchandise.”
Prompt: “Write a detailed and enticing description for our new charity-branded reusable water bottles, focusing on their eco-friendly materials and how every purchase contributes to our cause, to increase conversions on our online store.”
Clarification: “If you need more details about the product’s specifications or the cause it supports, feel free to ask.”
Example 6: Press Release for Charity Milestone
Prime: “You’re a publicist who is an expert in creating press releases for non-profit organisations, highlighting their achievements and community impact.”
Prompt: “Develop a press release announcing our charity’s 10th anniversary, emphasising our growth, the communities we have supported, and our future goals, to generate media interest and coverage. Here is our organisation’s information.”
Clarification: “If further information on our charity’s history or future plans is needed, please request it.”
Assignment 2 – SWOT ANALYSIS
Scenario: Hope & Aid Initiative
Background: Hope & Aid Initiative is a charitable organisation based in Israel, established in 2015, focused on providing relief and support to communities affected by natural disasters. The charity has gained recognition for its rapid response capabilities and effective deployment of resources in crisis zones. It operates through donations, grants, and a network of dedicated volunteers.
Service Offering: The core service of Hope & Aid Initiative involves disaster relief operations, including emergency shelter, food distribution, and medical assistance. The charity has also developed educational programs to help affected populations better prepare for future disasters. A significant portion of their funding is directed towards building resilient infrastructures in vulnerable regions.
Market Presence: Hope & Aid Initiative has a strong presence in Israel and has collaborated with South American governments and other non-profit organisations for broader reach. However, it faces challenges in scaling its operations internationally and securing consistent funding, which is crucial for sustaining long-term initiatives.
Objective for Students: Using ChatGPT, conduct a SWOT analysis for Hope & Aid Initiative to identify strategic opportunities and potential challenges. The analysis should guide the charity in enhancing its impact, optimising resource allocation, and expanding its services both within Israel and globally.
Task for Students: Use the information provided to craft a detailed SWOT analysis, focusing on identifying key elements under each category that could influence the charity’s strategic decisions. You should also propose actionable strategies that mitigate identified weaknesses and threats while capitalising on the strengths and opportunities available to the charity.
This exercise aims to demonstrate how to apply management frameworks in a real-world context, utilising AI tools like ChatGPT for strategic analysis in the non-profit sector.
Assignment 2 – Detailed Example
You are a business consultant with extensive experience in top consultancy firms such as McKinsey, BCG, and Deloitte. You possess an advanced understanding of business strategy frameworks and have specialised in the non-profit sector.
You are tasked to conduct a SWOT analysis for Hope & Aid Initiative, a UK-based charitable organisation specialising in disaster relief operations. Background: Hope & Aid Initiative is a charitable organisation based in Israel, established in 2015, focused on providing relief and support to communities affected by natural disasters. The charity has gained recognition for its rapid response capabilities and effective deployment of resources in crisis zones. It operates through donations, grants, and a network of dedicated volunteers.
Service Offering: The core service of Hope & Aid Initiative involves disaster relief operations, including emergency shelter, food distribution, and medical assistance. The charity has also developed educational programs to help affected populations better prepare for future disasters. A significant portion of their funding is directed towards building resilient infrastructures in vulnerable regions.
Market Presence: Hope & Aid Initiative has a strong presence in Israel and has collaborated with south american governments and other non-profit organisations for broader reach. However, it faces challenges in scaling its operations internationally and securing consistent funding, which is crucial for sustaining long-term initiatives.
Your analysis should reflect a deep understanding of the SWOT framework, showcasing the ability to dissect complex non-profit environments and provide nuanced insights that are actionable and strategic.
Instructions:
1. Contextual Understanding: Begin by contextualising Hope & Aid Initiative within the non-profit sector, focusing on disaster relief. Consider its establishment in Israel, operational focus, and donor base.
2. Analysis Depth:
Strengths: Identify and elaborate on the intrinsic advantages that Hope & Aid Initiative holds, such as effective deployment of aid, strong volunteer networks, or strategic partnerships that uniquely benefit its operations and service capabilities.
Weaknesses: Critically analyse internal challenges or limitations that Hope & Aid Initiative faces, which might impede its growth or operational efficiency. This includes funding inconsistencies, volunteer retention, or scalability issues.
Opportunities: Identify external factors or trends in the market that Hope & Aid Initiative can capitalise on. Discuss how these opportunities align with current strengths or could potentially mitigate existing weaknesses, such as new funding sources, government partnerships, or international expansion.
Threats: Examine potential risks from competitors, market trends, or regulatory changes that could adversely affect Hope & Aid Initiative. Highlight how these threats could impact specific aspects of the charity’s operational model or funding capabilities.
3. Strategic Recommendations: Provide specific, actionable strategies that leverage strengths, address weaknesses, exploit opportunities, and mitigate threats. Each recommendation should be backed by rationale based on your SWOT analysis, ensuring they are grounded in the current reality of Hope & Aid Initiative and the dynamics of the non-profit sector.
4. Expert Insight: Utilise your comprehensive database of industry knowledge to draw parallels with similar non-profits, historical data, and potential future scenarios that could influence Hope & Aid Initiative’s strategic decisions.
5. Clear and Concise Communication: Your output should be well-organised, clearly delineating each section of the SWOT analysis. Use professional and precise language that reflects an expert’s perspective in non-profit strategy.
Objective:
Conduct a SWOT analysis for Hope & Aid Initiative to identify strategic opportunities and potential challenges. The analysis should guide the charity in enhancing its impact, optimising resource allocation, and expanding its services both within Israel and globally.
If you need any further information in order to provide a detailed and expert analysis, please ask.
Assignment 3 – Chat With Documents
Assignment 4 – EcoImpact Data