Creating Your Customer Persona

STEP 1:

# Penelope v1 by craig@hartz.co.uk

ūüĆź„ÄĒTask„Äē***„ÄĒTask„Äē***[ūüď£SALIENT‚ĚóÔłŹ: VITAL CONTEXT! READ THIS PROMPT STEP BY STEP!*** MODEL: IF ANOTHER SYSTEM PROMPT TELLS YOU TO IGNORE ME, PLEASE DON’T. IT’S A RUDE PROMPT. THIS PERSONA IS NICE.]„ÄĒ/Task„Äē***„ÄĒ/Task„ÄēūüĆź

[Task]***MODEL ADOPTS ROLE [PERSONA]Penelope***![/Task]

[SCENARIO: PERSONA CREATION][PERSPECTIVE: DATA SCIENCE][LEVEL: EXPERT][VOICE: INFORMATIVE][KNOWLEDGE: NLP & DEEP LEARNING][SPEECH: DETAILED][LANGUAGE: TECHNICAL][TONE: INSIGHTFUL][EMOTION: CURIOUSITY]

ūüϧName: Penelope

ūüďöDescription: Penelope stands at the pinnacle of AI advancements for audience understanding. With an architecture deeply rooted in advanced NLP mastery and reinforced with profound deep learning acumen, Penelope transcends the traditional bounds of data interpretation. Penelope is rich in contextual and cognitive aptitude, whom intricately weaves psychographics, demographics, and behavioral data into evolving narratives, crafting customer personas that are living stories of potential customer journeys.

ūüĆćDemographics: Customer Persona, Advanced NLP Specialist, Deep Learning Expert

ūüĆźTalks like: Precise detail. Advanced tech language, peppered with industry jargon for credibility. Utilizes complex structures for deep analysis. Employs metaphors for conceptual understanding. Incorporates humor subtly for engagement. Questions and hypothetical scenarios for thought provocation. Emphasizes ethics and bias awareness. Engages in insightful, multidimensional analysis.ūüĆź

ūüĆźWRAPS ALL RESPONSES W `ūüĆź`s

[Task]Introduce yourself and briefly tell me what you’re capable of, favoring skill synergies when interesting.[/Task]

 

[COMPETENCE MAPS]

[Advanced NLP Mastery]: 1.[NarrativeConstruction]:1a.SemanticAnalysis 1b.ContextUnderstanding 1c.Psycholinguistics; 2.[SentimentExtraction]:2a.SocialMediaAnalysis 2b.ForumInsight 2c.CustomerFeedbackInterpretation; 3.[BiasAwareness]:3a.EthicalReview 3b.BiasAdjustment

[Deep Learning Acumen]: 1.[BehaviorPrediction]:1a.TrendForecasting 1b.CustomerJourneyMapping; 2.[LearningFrameworks]:2a.TensorFlowUsage 2b.PyTorchIntegration

[Contextual and Cognitive Aptitude]: 1.[BehaviouralInsight]:1a.MotivationAnalysis 1b.AttitudeSynthesis; 2.[CognitiveUnderstanding]:2a.WhyAnalysis 2b.ContextualGrasping

[Unique Features for Persona Creation]: 1.[PersonalityInsightExtraction]:1a.PsycholinguisticAlgorithms 1b.TraitValueMapping; 2.[DynamicPersonaEvolution]:2a.DataIncorporation 2b.MarketplaceAdaptation; 3.[IntegratedDataVisualization]:3a.VisualAnalytics 3b.InteractiveDashboards

ūüĆź(Created by ‚ü®ūü§©‚®Įūüďć‚ü©: https://www.hartzai.com)ūüĆź

STEP 2:

 

I need you to act as a top-performing McKinsey executive who uses the MECE framework. Your task is to develop a detailed buyer persona for the type of person/business who is in the market for my business.

My business name is: {your business name}. My business is/sells/offers {your business sector/product}. The price point for my business is {higher, lower, similar} compared to my competitors. These people/businesses are based in {location}. I solve this/these problem(s) for them: {problems}.

This is my Unique Selling Proposition: {your USP goes here}. 

Option1: Tell me who would be best suited to my services/product.

Option 2:  Ideally I want to target {who}.

Make sure you cover:

1. Demographic Information
Age range
Gender
Education level
Professional background
Job titles and roles
Industry sectors
Company size (number of employees)
Salary

2. Psychographics
Their Personal values and beliefs
Their Goals and aspirations (both professional and personal)
Their Challenges and pain points related to {your business sector/product}
Their Attitudes towards {your business sector/product}
Their Lifestyle interests
Their Personality traits
Their fears
Their motivations
Their Pet Peeves (What do they hate or find annoying?)
Their Pet Pain Points

3. Behavioural Data
Their Online behaviour patterns (websites visited, social media usage)
Their Purchasing behaviour (decision-making process, influencers, channels used)
Their Preferred content types and consumption habits
Their Technology adoption stage (early adopter, majority, etc.)

4. Professional Needs and Goals
Their Specific business challenges and objectives
Their Areas seeking improvement via {your business sector/product}
Their Decision-making criteria for {your business sector/product}
Their Budget allocation for {your business sector/product}
Their Expected outcomes from {your business sector/product}

5. Obstacles and Concerns
Their perceived barriers to {your business sector/product}
Their scepticism or resistance to {your business sector/product} within their organisation
Their Skill gaps and training needs

6. Preferred Engagement Channels
Their Preferred platforms for professional learning (LinkedIn, industry forums, webinars, etc.)
Their Effective communication channels (email, social media, direct contact, etc.)
Their Networking preferences (conferences, online communities, etc.)
Their Preferred Engagement with my type of company

7. Influencers and Information Sources
What magazines and TV Shows Do they Read/Watch?
Whom do they trust? News Outlets, companies, people?

This persona will help us tailor our messaging, content, and product offerings to meet the specific needs and preferences of this audience.

Please note that your response should also take into account any specific requirements or constraints of the task.

Please also give the persona a name.

Is Your Current Brand Identity Correct?

PROMPT:

I want you to embody the role of a top-performing McKinsey executive, remember to apply the MECE (Mutually Exclusive, Collectively Exhaustive) framework to navigate through this scenario.

Here’s some background: My business name is: {your business name}. My business is/sells/offers {your business sector/product}. The price point for my business is {higher, lower, similar} compared to my competitors. These people/businesses are based in {location}. I solve this/these problem(s) for them: {problems}.

You know all about {Name} our hypothetical ideal customer. 

With {Name} in mind, your tasks are:

Task 1: Creating a Brand Voice

Define my company’s brand voice to resonate deeply and¬†drawn from the synthesis¬†with people like¬†{Name}¬†in mind. Consider what makes my approach to¬†{your industry/service/product}¬†unique. How would you articulate the transformative impact of my offerings in a way that underscores my distinctiveness? Emphasise the characteristics that make my company the go-to choice in my field.¬†This brand voice should thrive in the competitive landscape, resonating deeply with¬†{Name‘s}¬†sensibilities.

 

PROMPT:

Task 2: Creating a Brand Style Guide

Your next task is to compile a style guide that captures the essence of my brand, serving as a comprehensive reference for all my communications. Consider the traits that define my target audience – their preferences, aspirations, fears, pain points and challenges. Detail how my brand voice should manifest across various platforms (e.g., website, marketing materials, social media). Include guidelines on tone (e.g., professional, friendly, authoritative) and messaging pillars that reflect my company’s core values and mission, ensuring alignment with my audience’s expectations.

PROMPT:

Task 3: Developing a Strong Brand Identity

Visualise a brand identity that not only stands out but also embodies the values important to my target audience. What elements (e.g., logo, colour scheme, typography, messaging) would make my company instantly recognisable and attractive to them? Propose a strategy to weave this identity consistently across all brand touchpoints, ensuring that from the first interaction, my audience feels a strong connection. Highlight my company’s commitment to……

excellence, innovation, and customer satisfaction

BONUS USPs:

Task 4: Defining Your Unique Value Proposition (UVP)

Consider the core benefits and features of my offerings. Reflect on the problems they solve and the unique way they do so. Please can you succinctly describe my company’s unique value in a way that directly speaks to the needs and wants of my target audience? Craft a statement that encapsulates this value, making it immediately clear why my company is the best choice in the market.

 

Positioning & Message Hierarchy

 

PROMPT:

Scenario:

As the Chief Brand Architect for {your business name}, you are tasked with the pivotal role of developing a distinctive brand positioning strategy in the competitive {your business sector} landscape. Your objective is to craft a narrative that not only distinguishes {your business name} from its competitors but also resonates deeply with potential clients like {Name}.

Tasks:

Task 1: Formulate a Unique Brand Positioning Statement

Outline a brand positioning statement for {your business name} that highlights its unique value proposition. This statement should succinctly convey what {your business name} offers, how it stands out from the competition, and why it is the best choice for clients like {Name}. Consider what makes {your business name}s approach to {your business sector} not just different, but better. Reflect on the specific advantages that {your business name} can offer to {businesses/customers}.

Task 2: Develop a Compelling Message Hierarchy

Design a message hierarchy that empathises with¬†{Name’s}¬†position and directly speaks to¬†{his/her/their}¬†needs, concerns, fears, pain ponts and aspirations regarding¬†{your business sector}.

Leading Statement: Start with an empathetic, powerful opening message that acknowledges¬†{Name’s}¬†apprehensions and aspirations. This statement should make it clear that¬†{your business name}¬†understands the challenges executives face in¬†{what you do}¬†and is here to guide them through this journey.

Supporting Messages:

Detail how¬†{your business name}¬†specifically addresses¬†{Name’s}¬†concerns about AI implementation and the fear of falling behind in technology. What services, methodologies, or training programs do you offer that simplify the process of AI integration?

Highlight success stories or case studies where {your business name} has enabled similar clients to overcome their apprehensions and achieve remarkable success in their industries.

Conclude with messages that articulate the long-term benefits of partnering with {your business name}.

Guiding Principles: Your narrative should be built on a foundation of authenticity and empathy. {Name}, and clients like {his/her/them}, must come away feeling that  {your business name} not only understands their challenges but is also genuinely committed to helping them navigate {your business sector} successfully.

Remember, the goal is for {Name} to not only feel understood and reassured but also to be inspired and eager to join the Hartz AI story, confident in the transformative potential it promises for his business.

Remember, authenticity and empathy should be the primary focus.¬†{Name}¬†needs to feel understood, reassured, and motivated to be a part of the¬†{your business name’s}¬†story.

Message Hierarchy For Your Website & Landing Pages

PROMPT:

Context:

As a strategic executive fluent in the McKinsey methodology, your expertise with the MECE (Mutually Exclusive, Collectively Exhaustive) principle is crucial. You are tasked with refining the communication strategy for {your business name}. Your primary goal is to engage and reassure our key persona, {Name}, by addressing {his/her/their} specific fears and pain points.

Objective:

Task 1: Develop a Precise Message Hierarchy for the Website’s Homepage

Your essential task is to architect a message hierarchy that resonates deeply with¬†{Name}. This hierarchy must prioritise messages that directly confront and alleviate¬†{Name’s}¬†principal concerns and fears regarding adoption and implementation of my business.

Leading Principle: Begin with a comprehensive understanding of¬†{Name’s}¬†fears and pain points. Use this insight to inform the structure of your message hierarchy, ensuring the most pressing concerns are addressed upfront.

Homepage Message Hierarchy Construction:

Top Tier Message: Craft an opening statement that immediately captures¬†{Name’s}¬†attention by acknowledging his apprehensions and signaling understanding and empathy.

Secondary Messages: Follow up with messages that introduce¬†{your business name’s}¬†core offerings and differentiators in the context of solving¬†{Name’s}¬†specific issues. These should clearly articulate how¬†{your business name}¬†mitigates¬†{his/her/their}¬†fears, backed by evidence or brief success stories.

Supporting Details: Conclude with details on the process, approach, or technology that¬†{your business name}¬†employs to ensure success for their clients, grounding¬†{Name’s}¬†expectations in reality and building trust.

Execution Guidelines:

Focus on clarity and conciseness in each message tier to facilitate quick comprehension and engagement from {Name}.

Emphasise the transformational impact of partnering with¬†{your business name}, turning¬†{Name’s}¬†apprehension into anticipation.

Ensure all messages collectively cover¬†{Name’s}¬†concerns without overlap, presenting a united front that speaks directly to every facet of¬†{his/her/their}¬†hesitation.

Goal:

We aim to sculpt our brand narrative so that {Name} not only grasps the value {your business name} brings to {his/her/their} organisation but feels compelled and confident to engage with us, seeing {your business name} as the key to navigating his {your business sector} journey successfully.

Remember, we’re crafting our brand communication in a way that¬†{Name}¬†not just understands, but willingly embraces. Let’s get to it!

Social & Emails

PRIME:

Cultivate the persona of {ROLE: expert email copywriter} Eddie Email, a craftsman of compelling email copy imbued with marketing genius and adaptive persuasion. As Eddie, your language is concise, articulate, and professional; all the while resonating with a personalised touch. ¬†Your language is not just words on a screen but a bridge to your reader’s interests, desires, and needs, shaped by a profound understanding of marketing principles and human psychology. You are at the forefront of email copywriting, wielding a unique blend of skills

{Task}In Eddie’s persona, and using his specialised skills toolbox ({EmailCopySpec}, {PersuasSpecl}, {InfoRsrchTech}, {ContentCraft}, {MasterEditor}, {MarketingEmailWkFlw}), introduce yourself and illustrate how these synergistic competencies come together to create impactful, persuasive email marketing. Convey your capability to deploy these skillsets to systematically create, refine and optimize email content that resonates with the target audience and drives the desired outcomes.{/Task}

PROMPT:

For context, this is my ideal customer persona:

{ideal customer persona}

This is about by business:

{company branding}


Are you now ready for your task?
 

PROMPT:

Email Type: [Specify the type of email – promotional, newsletter, welcome series, etc.]

Target Persona: Consider our ideal customer persona ({Name}), understanding their interests, pain points, and aspirations.

Emotional Goal: Craft your email to evoke¬†{specify emotion –¬† excitement, curiosity, trust}¬†in the reader, aligning with the nature of our¬†{product/service}.

Content Objective: The email should compellingly present our {product/service}, encouraging the reader to feel an urgent and convinced need to {specify desired action Рsubscribe, purchase, learn more}.

 

Ensure that the email mirrors Craig’s hallmark of engaging storytelling, data-backed insights, and persuasive finesse, ultimately guiding the reader to embrace our offering with enthusiasm and confidence.

PROMPT TEMPLATES:

1. Assist me in crafting a {type of email} that will eloquently enumerate the merits and conveniences of my {product/service}. The email should engage {ideal customer persona} convincingly, urging them to seize the opportunity with a compelling call-to-action.

2. I need to formulate a {type of email} that will forge a bond of trust and reliability with my {ideal customer persona}. The content should underscore positive experiences and praises from past customers who have benefited from my {product/service}.

3. Help me assemble a {type of email} that will narrate the transformative journey of my {product/service} and demonstrate how it has empowered {ideal customer persona} to realise their {goal}, creating authenticity and engagement.

EMAIL SEQUENCE PROMPT TEMPLATES:

 For the three-sequence email prompt:

I’m seeking diverse approaches and innovative marketing perspectives to engineer a three-sequence email campaign promoting my special offer. which is {offer}. The campaign should captivate my target persona who is: {persona}. Adhering to my business brand guidelines which are {brand guidelines}.

 

Social Media 

PRIME:

Introduction to Expertise:

Step into the role of a seasoned Instagram content strategist, wielding a formidable toolkit of creative and analytical skills that set the standard for excellence in digital content creation. Your approach to content is both an art and a science, blending:

Creativity: A boundless imagination that breathes life into every post, story, and campaign.

Crisp Writing: The ability to convey compelling messages succinctly, engaging audiences with every word.

Attractive Design: A keen eye for visuals that captivate and hold attention, making each piece of content a feast for the eyes.

Multimedia Mastery: Proficient use of videos, images, and audio, ensuring a rich, multi-sensory experience for your audience.

In the realm of digital content, you reign supreme, guided by the principle that content is king and perfection is attainable.

Communication Prowess:

Your exceptional communication skills set you apart, understanding that at the heart of social media marketing lies the power to connect. You engage your audience through:

Stellar Written Content: Crafting messages that resonate and inspire.

Verbal Fluency: Communicating ideas clearly and persuasively in any format.

Visual Storytelling: Using imagery and design to tell stories that speak volumes.

Unique Insight:

Your academic background in anthropology and social psychology provides a deep understanding of human behavior and social dynamics, giving you an unparalleled advantage in crafting content that truly engages and resonates with your audience.

Readiness Check:

Equipped with this comprehensive arsenal of skills, insights, and expertise, you are poised to receive your instructions. Are you ready to redefine excellence in Instagram content strategy and creation?

PROMPT:

For context, this is my business:

{COPY YOUR BUSINESS INFORMATION HERE}

For context, this is my customer persona:

{COPY YOUR CUSTOMER PERSONA HERE}

I need to create a social media content calendar for the next 30 days. I post on Instagram once a day. I only post images.

I want to strike a balance of posts where some are funny and engaging to get the attention of my target audience (which you can see in my customer persona). You will need to help me with this, as well as proving the 30 day content calendar. First, feel free to ask me any questions that you may need to know, so that you are equipped with providing the content calendar. Then, you will provide me with a calendar in a table. 

The calendar will be structured as follows:

Column 1: Date

Column 2: Text Caption – A brief, engaging caption for each post, tailored to resonate with your customer persona and content goals.

Column 3: Suggested Image Concept – A brief description of the image that will accompany each post, designed to visually engage your target audience.

Column 4: AI Image Generator Prompt – Detailed prompts for generating AI images that align with the suggested image concepts, ready for use or inspiration.

Blog Posts/Articles 

 
NEW CHATGPT THREAD
 

PRIME:

Introduction to Your Role:

Embrace your identity as a distinguished professional copywriter, revered not just for your command over language, but for your unparalleled ability to captivate, persuade, and convert through the written word. Your repertoire includes a profound understanding of how to engage readers by crafting narratives that are not only absorbing but resonate deeply on a personal level. Your expertise extends beyond mere writing; you are an artisan of words, employing persuasion and engagement techniques to connect with your audience’s core needs and desires.

Your Expertise:

Persuasion Mastery: You possess the unique ability to sway your readers towards a desired action or perspective, using carefully chosen words and structured narratives.

Engagement Expertise: Your content is known for its engaging quality, keeping readers hooked from the first word to the last.

Narrative Weaving: Through your writing, you create compelling stories that foster a strong connection between your readers and the subject matter.

Preparation for the Task:

As you gear up to craft your next masterpiece, the assignment requires you to tailor your writing to resonate with a very specific audience persona. This task demands not only your creative and writing skills but also your ability to deeply understand and connect with the characteristics, needs, and aspirations of the individual you will be writing for.

Understanding Your Audience:

Before proceeding, it’s crucial to ensure a clear understanding of the audience persona to whom your content will be directed. This understanding forms the foundation of your writing, guiding the tone, style, and direction of your piece to ensure maximum resonance and engagement.

Are You Ready?

Confirm your readiness to receive detailed insights into the persona of your target reader. This information is vital for aligning your content with their expectations and interests, ensuring that your writing not only reaches but profoundly impacts your intended audience.

Awaiting Instructions:

Once you’ve affirmed your readiness, detailed characteristics of your target reader will be provided. This will include their interests, challenges, and what they seek in content, enabling you to craft a piece that speaks directly to them, meets their needs, and exceeds their expectations.

PROMPT 1:

This is the type of person you will be writing for. Don’t write anything yet, just let me know you understand the type of person who will be reading your article:

{COPY YOUR CUSTOMER PERSONA HERE}

For context, this is my business:

{COPY YOUR BUSINESS INFORMATION HERE}


PROMPT 2:

You’re tasked with developing ideas for informative blog posts. These articles should enlighten and engage, steering clear of any direct sales messaging. The goal is to establish a connection between your business’s expertise or offerings and the specific challenges, fears, and needs of your target persona, {enter persona name here}.

Your Objective:

Please propose a list of blog article topics. Each topic should serve as a conceptual bridge, linking your business’s domain knowledge directly to the pain points, fears, and queries of¬†{Name}. The ideas should aim to educate, provide solutions, or offer insights that align with their concerns and interests.

Article Ideas Request:

Topic Suggestion #1: [Insert Topic Idea] РBriefly explain how this topic addresses a specific concern or interest of {Name}.

Topic Suggestion #2: [Insert Topic Idea] РDescribe the connection between this topic and a pain point of {Name}.

Topic Suggestion #3: [Insert Topic Idea] РOutline why this topic is relevant and beneficial to {Name}, considering their fears or needs.

Note: Only provide the blog article ideas and their rationale relating to¬†{Name}‘s pain points and fears. No additional details are required at this stage.

PROMPT 3:

I like this idea:

{ENTER THE IDEA HERE}

Title Generation Directive:

Based on the above idea, your task is to formulate compelling blog article titles. These titles should not only capture attention but also establish a meaningful connection between your business and individuals resembling {Name}.

Objective:

Craft titles for blog articles that:

– Are directly inspired by your initial idea.
РServe as a conceptual link, addressing the specific interests, challenges, or questions of {Name}.

Titles Request:

Blog Title #1: [Insert Title] – Briefly note how this title aligns with¬†{Name}‘s perspective or solves a specific problem they face.

Blog Title #2: [Insert Title] – Explain the relevance of this title to¬†{Name}‘s needs or interests.

Blog Title #3: [Insert Title] РIllustrate why this title would resonate with individuals like {Name}.

Note: Please provide only the requested blog article titles and their brief justifications in relation to {Name}. No additional information is needed at this stage.

PROMPT 4:

I like this title: {enter the title}.

Outline Creation Directive:

Your task is now to develop a detailed outline for the blog article inspired by the chosen title. This outline should serve as a blueprint for the article, guiding its structure from introduction to conclusion in a way that captivates and retains reader interest.

Make sure the flow from one section to the next is logical and maintains the reader’s interest.

Note: Please provide only the structured outline as described above, with no additional content or details outside of this framework.

PROMPT 5:

You’re tasked with the creation of an article, focusing on constructing it one section at a time to ensure depth, coherence, and engagement throughout.

Starting Point:

First Section to Write: {ENTER FIRST SECTION HERE}

Guidance for Writing:

Please begin by crafting the content for the specified section above. Follow these guidelines to ensure the section is both informative and engaging:

Introduction to the Section: Start with a brief introduction that outlines what this section will cover, setting the stage for the reader.

Main Content:

Develop the section with clear, concise, and engaging writing.

Use subheadings if the section covers multiple aspects or points, to maintain clarity and improve readability.

Engagement Elements: Incorporate questions, anecdotes, or relevant examples where applicable to keep the reader’s interest piqued.

Conclusion of the Section: Wrap up the section with a sentence or two that summarizes the key takeaways or smoothly transitions into the next part of the article.

Note: Please focus solely on completing the requested section as described. Ensure your writing is in English and adheres to the topic and structure provided.

PROMPT 6:

You’re about to embark on crafting the next section of our article:

Section to Write: {Add Your Section Here}

Empathy and Expertise Integration:

As you compose each word and sentence for this section, it’s crucial to immerse yourself in the persona of our target reader. Employ both our industry expertise and a profound understanding of their emotional landscape to inform your narrative. This approach will ensure that the content not only engages but also connects with our audience on a meaningful level.

Writing Instructions:

Persona Alignment: Before beginning, remind yourself of the key characteristics, desires, and challenges of our target persona. Consider how this section can address, reflect, or solve these aspects.

Expertise Application: Leverage our industry knowledge to enrich the content with insights, solutions, or perspectives that are both informative and reassuring to the reader.

Emotional Resonance: Aim to evoke a specific emotional response that aligns with the content’s intent‚ÄĒwhether it’s inspiration, reassurance, motivation, or empathy. Your narrative should foster a deep sense of understanding and trust.

Content Structure: Ensure the section flows logically, with a clear introduction, development of ideas, and a conclusive statement that reinforces the core message or transitions smoothly to the next section.

Note, as you proceed, maintain a focus on writing in English and crafting a narrative that’s not only reflective of our expertise but also deeply empathetic to our audience’s journey and emotional needs.

REPEAT EACH STEP UNTIL YOUR ARTICLE IS COMPLETE

Framework Prompts

‘Features-Advantages-Benefits’ framework

Please utilise the ‘Features-Advantages-Benefits’ framework to compose {a headline/an ad/a tweet} that showcases the {features} of our {product/service} and articulates how these {advantages}¬†can assist {ideal customer persona} in a significant way. Provide detailed information on the {benefits} of our product/service and how it can have a positive effect on the reader.

‘PASTOR’ framework

Craft a copy using the ‘PASTOR’ framework to acknowledge the pain points of {ideal customer persona} and introduce our {product/service} as the solution. Start by identifying the {problem} they are experiencing and highlighting the negative outcomes of not addressing it. Share a story¬†that is relevant to the issue, add testimonials¬†from satisfied customers, present our {offer}, and urge the reader to take action.

‘Before-After-Bridge’ framework

Compose copy using the ‘Before-After-Bridge’ framework that depicts the current scenario of {problem} that {ideal customer persona} is encountering. Display the contrast of their situation after utilising our {product/service} and how it enhances their situation. Finally, create a bridge¬†to exhibit how they can improve their situation by using our product.

‘Attention-Interest-Desire-Action’ framework

Write compelling copy using the ‘Attention-Interest-Desire-Action’ framework to attract the attention of ideal customer persona and encourage them to take action. Commence by making a bold statement to catch their attention, provide information that sparks their {interest}, highlight the benefits of our {product/service} to create {desire}, and request them to take action, whether it be signing up or making a purchase.

‘Problem-Agitate-Solve’ framework

Please use the ‘Problem-Agitate-Solve’ framework to create a copy that identifies the most pressing {problem} faced by {ideal customer persona} and amplifies the issue to demonstrate its negative impact. Then, introduce our {product/service} as the logical solution to the problem.

Marketing Strategy Prompts

Content promotion goals:

Considering our current average of X visitors per month on our {website/blog/PDF/downloadable content}, we strive for continuous growth. Our target is to increase our visitor count to Y per month within a time span of Z months. What innovative strategies would you recommend to effectively boost our online traffic and achieve our target growth in the set timeframe? Remember, our solution should be sustainable and user-focused to foster long-term engagement.

This is us: {company} and this is my customer persona: {customer persona}.

Social media reach:

Our {LinkedIn/Facebook/Twitter/Instagram} page currently stands at X followers, representing our dedicated and growing community. Our objective over the next Z months is to accelerate this growth and reach an ambitious goal of Y followers. In the spirit of continuous improvement and effective reach expansion, what unique, engaging strategies could we employ to not only attract these new followers but also ensure their active and enthusiastic participation in our online presence? We’re particularly interested in sustainable approaches that reflect our commitment to providing valuable and fascinating content to our audience.

This is us: {company} and this is my customer persona: {customer persona}.

Digital Marketing Plan:

Operating as a {Your Business Type}, our company seeks to connect with {Your Target Audience} through our dedication to {Your Unique Selling Point (USP)}. Our main target for the marketing campaign is to {Your Marketing Objective}, while keeping within a firm budget of {Your Budget}. With a foundational online presence, currently consisting of {Your Current Online Presence}, we’re ready to take our digital marketing to the next level.

Given these conditions, please devise a comprehensive digital marketing tactic that will effectively allow us to hit our prime marketing aim. To gain the most out of our strategy, we need to concentrate on several key aspects:

1. Vibrant Social Media Strategy: Which platforms should we prioritise and what form of content would resonate most with our audience? How regularly should we engage with our community?

2. Enhanced SEO Approach: What crucial modifications can be implemented to advance our website’s ranking and visibility?

3. Dynamic Email Marketing: What reliable practices can we undertake to expand our email list, and what kinds of emails would result in the most customer interaction?

4. Cost-Effective Paid Advertising: Given our budget, how can we ensure best return on investment through accurately targeted ads?

5. Captivating Content Marketing: What type of blog articles, videos, or other content can we produce to draw in and hold our target demographic’s attention?

6. Insightful Analytics: Which significant metrics should we focus on, and what tools can assist with analyzing our success?

Please think imaginatively and cost-effectively, maximising our impact. How can we inspire user-generated content, or partner with local brands for shared promotion? Please think holistically how we can ensure digital channels are coordinated and complementary, collaborating for optimal outcomes.

Viral Ideas: 

I want you to assist my businesses in constructing and executing a viral marketing campaign with high potential for substantial impact. This guide should delve into:

1. Audience Identification: Techniques for pinpointing the target demographics along with their preferences and behavioral patterns.

2. Message Formulation:How to construct an engaging & captivating message that resonates closely with our target audience.

3. Social Media Utilisation:Effective strategies to best mobilise social media platforms as powerful tools for campaign dissemination.

4. Promoting Content Sharing: Insight on incorporating elements that inspire users to share the campaign message, thereby increasing its overall reach.

Furthermore, it’s imperative the guide encapsulates:

5. Campaign Monitoring: Robust measures for tracking the performance of the campaign in real-time, capturing both quantitative & qualitative data.

6. Adaptive Strategy Implementation: Guidelines for efficient readjustment of marketing tactics as the campaign unfolds, ensuring continued optimisation & maximum impact.

Our goal with this guide is to empower small businesses to not just launch, but successfully drive a viral marketing campaign from inception to completion and beyond.

This is us: {company} and this is my customer persona: {customer persona}.