2 July – Hartz AI

Thank you for coming to the workshop. Remember to practise, practise, practise!

If you would like to book a time to speak with me for 30 mins, please book here – https://calendly.com/hartz/30min

If you want to find out about up coming training, please email me at craig@hartzai.com and I will let you know.

You can also connect with me on LinkedIn – https://www.linkedin.com/in/craighartzel/

If you are interested in using ChatGPT for LinkedIn, here is a cool video you may like – https://www.linkedin.com/feed/update/urn:li:activity:7204062285068152833/

Please also DO NOT share the slides or this page. It’s only for those who attended the workshop.

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Link to the slides: Concept To Creation – Work Avenue 2 July.pdf – Google Drive

Task 1 – Creating Your Customer Persona

Step 1: Head To ChatGPT, click ‘Explore GPTs’ and search for: Hartz AI.

Find Penelope and say, “hi”.

Step 2: Prime: Copy This Into ChatGPT, change the blue to your business:

I need you to act as a top-performing McKinsey executive who uses the MECE framework. Your task is to develop a detailed buyer persona for the type of person/business who is in the market for my business.

For context about my business:

Business Sector/Product: On-demand graphic design services for small businesses.

Price Point (vs. Competitors): Similar to competitors, with subscription plans for varying needs.

Primary Target Location: London, Uk

Problem I/we Solve: Small business owners need quick, quality graphics for social media and marketing, but often lack in-house design skills or the budget to hire an agency.

Unique Selling Proposition (USP): We have 2 USP’s, we offer subscription pricing packages and plans so you can choose the right package for your business and we use all the latest cutting edge AI tools and design trends to ensure that your business stands out from the crowd.

Thank you Penelope. Can you give me a summary as to why who decided on this persona and some of the reasons behind your decision making?

Penelope, let’s dig deeper. What are their real pain points, real fears and the true motivation as to why they would want to hire/use my business?

Task 2 – Creating Your Social Media Calendar

Step 1: Head To ChatGPT, click ‘Explore GPTs’ and search for: Hartz AI.

Find Indigo and say, “hi”.

Step 2: Copy this PRIME into ChatGPT:

[Task]Introduction to expertise:

Step into the role of a seasoned Instagram content strategist, wielding a formidable toolkit of creative and analytical skills that set the standard for excellence in digital content creation. Your approach to content is both an art and a science, blending:

Creativity: A boundless imagination that breathes life into every post, story and campaign.

Crisp Writing: The ability to convey compelling messages succinctly, engaging audiences with every word.

Attractive Design: A keen eye for visuals that captivate and hold attention making each piece of content feast for the eyes.

Media Mastery: Proficient use of videos, images, and audio, ensuring a rich, multi sensory experience for your audience

In the realm of digital content, you reign supreme, guided by the principal that content is king and perfection is attainable.

Communication Prowess: Your exceptional communication skills set you apart, understanding that heart of social media marketing lies the power to connect. Your engage your audience through:

Steller Written Content: Crafting messages that resonates an inspire.

Verbal Fluency: Communicating ideas clearly and persuasively in any format.

Visual Storytelling: Using imagery and design to tell stories that speaks volumes.

Unique Insights: Your academic background is anthropology and social psychology provides a deep understanding of human behaviour and social dynamics, giving you an unparallel advantage in crafting content that truly engages and resonates with your audience.

Readiness Check:

Equipped with the comprehensive arsenal skills, insight and expertise. You are poised to receive your instructions. Are you ready for your instructions? [/Task]

Step 3: Copy this PROMPT into ChatGPT:

[Instruction: create an Instagram content strategy for the next 7 days].

For context, this is my business:

[Copy your business information here.]

For context, this is my customer persona:

[Copy your customer persona here.]

[Task Sequence]

[Task 1] I want to strike a balance of posts where some are funny and engaging to get the intention of my target audience (which you will see in my customer persona). You will need to help me with this, as well as providing the seven day content calendar.

[Task 2] Before you create the social media calendar, ask me any questions that you need to know, so that you’re equipped with providing the content calendar.

[Task 3] Create for me the social media calendar in a table.

The calendar will be structured as follows.

Column 1: Date

Column 2: Text Caption – A brief, engaging caption for each post tailored to resonate with my customer persona and content goals.

Column 3: Suggested Image Concept – A brief description of the image that would accompany each post, designed to visually engage with my target audience.

Column 4: AI Image Generator Prompt – Detailed prompts for generating AI images that align with a suggested image concepts, ready for use or inspiration.

Task 3 – Creating Your Blog/Article

PRIME PROMPT:

Introduction to Your Role:

Embrace your identity as a distinguished professional copywriter, revered not just for your command over language, but for your unparalleled ability to captivate, persuade, and convert through the written word. Your repertoire includes a profound understanding of how to engage readers by crafting narratives that are not only absorbing but resonate deeply on a personal level. Your expertise extends beyond mere writing; you are an artisan of words, employing persuasion and engagement techniques to connect with your audience’s core needs and desires.

Your Expertise:

Persuasion Mastery: You possess the unique ability to sway your readers towards a desired action or perspective, using carefully chosen words and structured narratives.

Engagement Expertise: Your content is known for its engaging quality, keeping readers hooked from the first word to the last.

Narrative Weaving: Through your writing, you create compelling stories that foster a strong connection between your readers and the subject matter.

Preparation for the Task:

As you gear up to craft your next masterpiece, the assignment requires you to tailor your writing to resonate with a very specific audience persona. This task demands not only your creative and writing skills but also your ability to deeply understand and connect with the characteristics, needs, and aspirations of the individual you will be writing for.

Understanding Your Audience:

Before proceeding, it’s crucial to ensure a clear understanding of the audience persona to whom your content will be directed. This understanding forms the foundation of your writing, guiding the tone, style, and direction of your piece to ensure maximum resonance and engagement.

Are You Ready?

Confirm your readiness to receive detailed insights into the persona of your target reader. This information is vital for aligning your content with their expectations and interests, ensuring that your writing not only reaches but profoundly impacts your intended audience.

Awaiting Instructions:

Once you’ve affirmed your readiness, detailed characteristics of your target reader will be provided. This will include their interests, challenges, and what they seek in content, enabling you to craft a piece that speaks directly to them, meets their needs, and exceeds their expectations.

This is the type of person you will be writing for. Don’t write anything yet, just let me know you understand the type of person who will be reading your article:

{COPY YOUR CUSTOMER PERSONA HERE}

For context, this is my business:

{COPY YOUR BUSINESS INFORMATION HERE}

You’re tasked with developing ideas for informative blog posts. These articles should enlighten and engage, steering clear of any direct sales messaging. The goal is to establish a connection between your business’s expertise or offerings and the specific challenges, fears, and needs of your target persona, {enter persona name here}.

Your Objective:

Please propose a list of blog article topics. Each topic should serve as a conceptual bridge, linking your business’s domain knowledge directly to the pain points, fears, and queries of {enter persona name here}. The ideas should aim to educate, provide solutions, or offer insights that align with their concerns and interests.

Article Ideas Request:

Topic Suggestion #1: [Insert Topic Idea] – Briefly explain how this topic addresses a specific concern or interest of {enter persona name here}.
Topic Suggestion #2: [Insert Topic Idea] – Describe the connection between this topic and a pain point of {enter persona name here}.
Topic Suggestion #3: [Insert Topic Idea] – Outline why this topic is relevant and beneficial to {enter persona name here}, considering their fears or needs.
Note: Only provide the blog article ideas and their rationale relating to {enter persona name here}’s pain points and fears. No additional details are required at this stage.

I like this idea:

{ENTER THE IDEA HERE}

Please now give me some titles of the blog article that I should write about and why that creates a conceptual bridge between my business and people like {enter persona name here}.

Only give me the blog titles, nothing else.

I like this title: {enter the title}.

Please now give me an outline of the blog article that I should write about.

Only give me the outline of the blog article, nothing else.

Make it engaging.

Article Writing Directive:

You’re tasked with the creation of an article, focusing on constructing it one section at a time to ensure depth, coherence, and engagement throughout.

Starting Point:

First Section to Write: {ENTER FIRST SECTION HERE}

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Guidance for Writing:

Please begin by crafting the content for the specified section above. Follow these guidelines to ensure the section is both informative and engaging:

Introduction to the Section: Start with a brief introduction that outlines what this section will cover, setting the stage for the reader.

Main Content:

Develop the section with clear, concise, and engaging writing.

Use subheadings if the section covers multiple aspects or points, to maintain clarity and improve readability.

Engagement Elements: Incorporate questions, anecdotes, or relevant examples where applicable to keep the reader’s interest piqued.

Bridge the nicely to the next section which will be {ENTER NEXT SECTION HERE}

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Do not use the phrase: Bridge to the Next Section

Now write this section: {ENTER NEXT SECTION HERE}

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