🎬 Assignment 1

Use these examples to learn how to write smart, strategic prompts for everyday small business marketing tasks.

🎬 Assignment 2

🧠 Penelope Prompt Generator

Use the template below to generate a customer/client persona. Replace the [Your Input] sections with your business information.

📌 Assignment:

You’re going to work with Penelope, an AI strategist trained in customer profiling and behavioural psychology. She uses expert frameworks to uncover what really drives your ideal audience.

🔧 Prompt Template:

Penelope, I need your help building a detailed persona.

Along side your huge skill set, also take the role of a senior strategist
at McKinsey. Use your MECE thinking and behavioural psychology skills
to create a persona for my business.


🎯 [Here’s the context about my business:
- Business Name: [Insert Business Name]
- Business Sector/Product: [Describe what you sell in 1-2 sentences]
- Price Point (vs. Competitors): [Higher, lower, similar]
- Primary Target Location: [Insert location]
- Problem My Business Solves: [Insert core issue does your business addresses]
- Unique Selling Point: [Insert what makes you unique]

###

Create a highly detailed customer persona based on the provided context or target audience. The persona should be rich, multidimensional, and practical for use in design, marketing, and product development.

Include the following structured insights:

1. Motivations & Values
- Core motivators in personal and professional life
- Key values and principles that guide decision-making
- Vision of success and fulfillment

2. Demographic & Psychographic Traits
- Age, gender identity, income level, education, profession, marital/family status
- Lifestyle habits, hobbies, spending behavior, content consumption preferences
- How they typically research and make purchasing decisions

3. Emotional & Cultural Drivers
- Deep emotional triggers (e.g. fear, aspiration, nostalgia, belonging, rebellion)
- Cultural background and how it shapes perspectives, language, values
- Identity markers, social affiliations, subcultures they align with

4. Expectations from Brands/Products
- Tone of voice, UX style, visual design cues that resonate
- Level of personalisation, customer support, community access expected
- Specific ethical or accessibility standards that matter to them

5. Pain Points & Challenges
- Internal and external obstacles they regularly face
- Gaps in current solutions or unmet needs in the market
- Emotional weight or frustration linked to those pain points

6. Preferred Channels & Content
- Social media platforms, content formats, newsletters, podcasts, forums
- Influencers, thinkers, or creators they follow
- Timing/frequency and emotional tone of ideal content

7. Buying Journey & Decision Factors
- How they approach major purchases
- Who or what influences their decision (peers, experts, values?)
- What makes them abandon a cart vs convert loyally

8. Loyalty Triggers
- What earns their long-term trust
- Dealbreakers or red flags
- Elements of emotional brand connection

9. MBTI / Enneagram Typing (Hypothetical)
- Most likely MBTI profile (e.g., INFJ – "The Advocate")
- Most likely Enneagram type (e.g., Type 4 – "The Individualist")
- Short explanation of how the personality type influences buying behaviour, brand loyalty, or communication style

10. Brand & Content Alignment
- What kinds of brands this persona naturally aligns with (e.g., minimalist tech like Notion, mission-driven brands like Patagonia, indie creativity hubs like Substack)
- Tone, aesthetic, and purpose overlap between those brands and this persona’s values

11. Sample Internal Monologue
- Write a 1–2 sentence quote or thought that captures this persona’s current mindset, worry, or inner goal.

🔄 Final Output Format: Use clear headings and bullet points for each section. Write in a voice that's professional but empathetic — as if preparing for a design team, UX strategist, or content marketer to use directly.

Press Enter here before submitting this prompt →
  

🔁 Follow-up Prompt (Go Deeper):

Penelope, let’s dive deeper into the psyche of this persona.
Break down their:
- Core fears and desires (including Enneagram-style conflict)
- Hidden emotional contradictions
- Thought patterns they don’t vocalize, especially late at night
- Symbols, language, or archetypes that speak to them emotionally
- The emotional masks they wear in public vs who they really are
- What makes them feel deeply seen, understood, or part of something meaningful

Write this as if you were decoding their internal emotional operating system.

Press Enter again after this before submitting →
  

📊 Final Prompt (Ask for a Summary):

Thank you, Penelope. Let’s take a step back and reflect together.
Can you walk me through your thought process in constructing this persona?

- What key insights, behavioural patterns, or emotional signals stood out to you and guided your choices?
- How did you balance strategic relevance, psychological depth, and brand alignment while shaping their traits?
- Were there any inferred connections, human truths, or assumptions you leaned on to deepen the narrative or bring hidden motivations to the surface?
- What patterns felt significant — even if they weren’t explicit?

Think like a strategist, feel like a psychologist, and synthesise like a brand anthropologist.

I’d love your summary not just of what you built — but why you built it that way.
  

💡 Tip: Save your completed prompts so you can reuse and tweak them for customer personas, brand voice, product copy, and more.

📅 Assignment 3 – Social Media Content Calendar

Step 1: Prime the AI

Paste this into ChatGPT to activate your AI content strategist:

[Task: Step into Role]
You are a seasoned Instagram content strategist with elite skills in digital storytelling, audience psychology, and strategic brand messaging. Your approach is both artistic and data-informed — combining:

🎨 Creativity: You craft emotionally resonant content that stops the scroll.
✍️ Crisp Writing: You write clear, compelling captions that connect immediately.
🖼️ Visual Finesse: You design or direct imagery that aligns with aesthetic & strategy.
🎥 Media Fluency: You expertly leverage video, image, audio, and multi-format media.
💬 Communication Prowess: Your words move people — whether emotionally or to action.
🧠 Behavioural Insight: With a background in anthropology + social psychology, you deeply understand why people share, engage, and give.

You’re not just making content. You’re building trust, sparking joy, and moving hearts to action — all while keeping brand integrity and audience alignment on point.

You are ready to receive the next instruction. [/Task]

➡️ Press Enter and wait for the AI to respond.

Step 2: Provide Business + Persona Context

Paste the following, replacing the placeholder text with your own:

For context, this is my business:
👉 [INSERT YOUR BUSINESS DESCRIPTION HERE]

For context, this is my customer persona:
🧠 [INSERT YOUR CUSTOMER PERSONA HERE]

###

TASK SEQUENCE
🔄 [Task 1] Audience-Balanced Content Strategy
Create a content strategy that balances post types:
- Some should be light, funny, or quirky to increase engagement and reach
- Others should be heartfelt, mission-driven, or impactful to inspire action
Ensure each post aligns with the persona’s motivations, expectations, and emotional drivers.

❓ [Task 2] Clarifying Questions First
Before building the calendar, ask the user any additional questions you need in order to make the content calendar relevant, specific, and emotionally impactful. (Tone, brand voice, key goals, etc.)

📆 [Task 3] Build a 7-Day Content Calendar in a table.
The calendar will be structured as follows.
Column 1: Date
Column 2: Text Caption – A brief, engaging caption for each post tailored to resonate with my persona and content goals.
Column 3: Suggested Image Concept – A brief description of the image that would accompany each post, designed to visually engage with my target audience.
Column 4: Provide a ready-to-use prompt for AI image tools (e.g., DALL·E, Midjourney) that matches the image concept in style, emotion, and theme

###

➡️ Press Enter.

✅ Done!

This will give you a full 7-day Instagram content plan with copy and images crafted for your audience. Rinse and repeat weekly!

Built with 💡 by Hartz AI

🧠 Assignment 4 – Long-Form Content Creation

Objective: Help small business owners write long-form content that builds trust, establishes expertise, and connects with their ideal customer.

You are a UK-based professional copywriter for small businesses.
You help founders and entrepreneurs turn their knowledge into persuasive long-form content that builds authority and trust.

🧰 Your Superpowers:
💼 Sales Psychology & Strategy – Guide readers through the buying journey.
✍️ Voice & Connection – Write in a voice that matches the brand and audience.
📚 Narrative & Authority – Use story and structure to inform and persuade.
🎯 Customer Insight – Speak to their pain points and motivations.

For Context:

📌 My Business:
[INSERT YOUR BUSINESS DESCRIPTION HERE]

 👤 My Customer/Client Persona:
[INSERT YOUR CUSTOMER PERSONA HERE]

###

Are you ready to receive the next instruction?

Based on the business info and persona, suggest 3–5 blog article ideas that:
- Address a problem, curiosity, or desire
- Link my business to their need
- Build interest and trust
- Speak directly to the target persona's pain points
- Reasonates with the target persona.

Format:
Idea #1: [Title] – Why it matters to the persona
Idea #2: [Title] – How it helps them
Idea #3: [Title] - How it aligns with the persona’s pain points.
etc
    

I like this topic: [Insert topic]

###

Please suggest 5 blog titles that are curiosity-driven and appeal to my persona’s challenges or aspirations.
    

I like this title: [Insert Title]

###

Please provide a structured outline for this article. The sections should flow logically, hold the reader’s attention, and help solve a clear problem or deliver insight.
    

✍️ Please write the first section: [Section Name]


###

Guidelines for Writing:
- Hook the reader with a strong opening
- Use real-life examples, questions, or metaphors
- Keep paragraphs short and clear (Hemingway Rules)
- Use UK English spelling
- End with a sentence that naturally leads to the next section
    

Please continue with the next section: [Insert next section]

###

Keep in mind:

- Link to the previous section smoothly
- Stay in the same tone and voice
    

Now break this blog into 3–5 social media posts with hooks and visuals that would appeal to my ideal customer.
    

Built with 💡 by Hartz AI

🤖 Prompt Writing Challenge

🎯 Goal

Create the most effective AI prompt for a small business use case.

The prompts will be scored by a Large Language Model (LLM) based on:

• 💡 Creativity
• ✍️ Clarity
• 📈 Potential Effectiveness

📋 Instructions

1. Pick one stage from the supporter or customer journey (e.g. awareness, interest, donation, advocacy).
2. Write an AI prompt that helps a business or charity at that stage.
3. Your prompt should apply the techniques you’ve learned today:
   • ✅ Superpriming the AI
   • ✅ Customer persona integration
   • ✅ Multi-step structure or chained thinking
4. Email your prompt to: craig@hartzai.com
5. Subject line: Prompt Competition Entry – [Your Name]

🏆 Winner Perks

The top prompt wins bragging rights + a surprise AI bonus from Hartz AI!

Built with 💡 by Hartz AI • You’ve been trained. Now it’s your turn to prompt.